Authenticity is a consumer demand, and by exceeding expectations the brand is able to generate buzz, traffic and revenue for franchise owners
Smart entrepreneurs know how to stand out, even in a crowded marketplace. That’s certainly true of Mucho Burrito Mexican cuisine franchise owners, who have taken Canada by storm for more than 10 years with authentic, flavorful Mexican-inspired cuisine.
“The Mexican food sector is very competitive, and Mucho Burrito has stood out since the beginning,” says John Wuycheck, Senior Vice President of Franchise Development. “They did so with a menu that was unique in every sense of the word. That’s why the brand has grown so rapidly in Canada, and why we are seeing such interest in markets across the United States now.”
Delivering consumer desires builds business
Every Mucho Burrito Mexican food franchise offers up a full menu of items that are chef-created and inspired by authentic Mexican foods and flavors. Burritos and other items are made to order from a wide selection of freshly prepared ingredients, allowing guests to become part of the process.
“Fresh, flavorful and innovative are three great ways to describe the Mucho Burrito experience,” Wuycheck says. “Consumers, especially Millennials, want to know what’s in their food. There’s no better way to make that happen than to prepare it right in front of them, with their input. It’s a fun process, and all the combinations mean that people visit more frequently so they can try new things.”
New name piques community interest
And because Mucho Burrito is a new Mexican cuisine franchise concept in the United States, franchise owners get to be the “first on the block” with it, a big selling point in and of itself.
“People will be curious when they see the sign, because they don’t know this brand,” Wuycheck says. “Thanks to our strong marketing and promotional platforms, franchise owners will be able to tell the Mucho Burrito story on social media and elsewhere prior to opening, building interest ahead of their grand opening — and then be ready to impress guests with the amazing food once they are fully operational.”
A Mucho Burrito franchise is a low-cost investment opportunity offering high growth potential. Join this dynamic brand as it enters the United States in 2019. Startup costs range from $268,260 to $630,500, depending on the model you choose. Since 2006, we have been expanding in the Canadian and UK markets thanks to a business model built for entrepreneurs who are passionate about bringing a reimagined, fun and flavorful Mexican food experience in their communities.