A new brand in town generates a lot of curiosity, and Mucho Burrito’s compelling story translates into valuable public awareness right away
One of the best things about opening a new Mucho Burrito® Mexican cuisine franchise is being first. Since the brand is new to America, that could mean first in town, or even in a state! And what that means is a lot of local interest, far more than there would be if an entrepreneur was opening just another location for a highly exposed brand.
For instance, new Mucho Burrito franchise owner Tyler Lisi was able to grab some glowing coverage in his local media outlet. Lisi put out a press release detailing the brand’s many differentiators, making sure to talk in depth about the delicious, one-of-a-kind menu and ingredients.
Promoting a new brand gets attention
“Our goal is to become the community’s leading ‘Fresh Mexican Grill’ by giving our guests a real food experience that offers a healthier alternative to traditional fast food,” he said in the piece.
“We’re looking forward to welcoming everyone from the community.”
The Mucho Burrito corporate public relations team also helped with the coverage with some inviting language of its own: “The minute you enter a Mucho Burrito, the first thing that hits you is the scent of spices, roasted veggies and charbroiled and braised meats,” the company said. “Take off your coat and stay awhile and watch as the Mucho Burrito Maestros prepare fresh guac and all-natural salsas using fire-roasted techniques.”
A new name creates multiple opportunities
Being the “new kid on the block” means a lot more eyeballs on the business right away, which is a good challenge to have, notes John Delutis, Canadian Brand President.
“When people learn that Mucho Burrito is coming to town, they are going to want to know exactly what this restaurant is all about,” Delutis says. “They’ll certainly search online and find the website, where they will learn about the amazing food. And when a new Mucho Burrito Mexican cuisine franchise owner capitalizes on the strong marketing and support offered and gets out and aggressively promotes what he or she is bringing to the community, that helps generates a lot of interest as well.”
A Mucho Burrito franchise is a low-cost investment opportunity offering high growth potential. Join this dynamic brand as it enters the United States in 2019. Startup costs range from $268,260 to $630,500, depending on the model you choose. Since 2006, we have been expanding in the Canadian and UK markets thanks to a business model built for entrepreneurs who are passionate about bringing a reimagined, fun and flavorful Mexican food experience to their communities.