Commitment to in-house, daily ingredient prep underscores brand quality
What’s the primary reason customers flock to Mucho Burrito? The freshest food. Today’s consumers, particularly millennials, place a high premium on a dining experience that’s fun and Instagrammable, and also one where their meal is prepared to order in front of them vs. served from an unseen kitchen or left to dry out under heat lamps or stew on steam tables.
At a Mucho Burrito franchise, guests choose from tender beef and chicken, grilled or cooked in its own juices, made-daily salsa and guacamole, fresh vegetables and so much more. Before they’re through building their entrée, they’ve already identified other dishes and ingredients they want to try, setting the stage for repeat visits, great word of mouth and brand loyalty. And with take-home kits and catering options, franchise owners have the opportunity to build additional income streams.
